In Fall 2024, during my Graphic Design 6 class, I created a fictional zoo brand for a conservation sanctuary based in South America. I focused on species that are often overlooked but in need of greater conservation efforts, aiming to raise awareness through thoughtful design. The visual identity features earthy, nature-inspired colors and safari-style typography to evoke the region’s environment and wildlife. This project emphasized branding with purpose, combining visual storytelling with environmental advocacy.