HEMOHERO •

HEMOHERO bfa senior showcase

Beyond Remission is a digital showcase of my capstone project, centered around HEMOHERO, a fictional counseling brand supporting those affected by leukemia and lymphoma. Through graphic design, personal narrative, and branding, this work explores the lasting impact of childhood and medical trauma.

Using service posters, therapeutic products, and a branded website, I created a visual identity that blends emotional depth with clarity. Calming colors, symbolic tones, and bold shapes reflect themes of healing, vulnerability, and strength.

This project uses design as a tool to express, educate, and connect, highlighting that healing extends far beyond remission.