HEMOHERO Style guide

The HEMOHERO Style Guide establishes te visual identity of a brand designed to support those affected by Leukemia and Lymphoma. It combines calming, therapeutic colors with tones symbolizing illness and recovery, while bold shapes and clean typography reflect strength, clarity, and care.

Every element, from layout to imagery, is crafted to create an empathetic and accessible experience. This guide ensures consistency across all materials while reinforcing HEMOHERO’s mission, to use design as a tool for support, awareness, and healing.

HEMOHERO